Having been a long-term member of the Twilight networking group I was very eager to participate in the new Brunch, mid-morning, network.

Though Brunch and Twilight are very different in their formats, they are currently both on Zoom which has given me the opportunity to meet people across the whole of Great Britain. They are both exceedingly good places to be to meet like-minded businesspeople.

Having attended both Brunch meetings and numerous Twilight meetings I have had multiple 121’s with people eager to make connections. These meetings are not primarily to instantly do business but rather to build relationships and even friendships. The outcome of this is that I can confidently refer other businesses to the businesspeople I meet.

Neil D’Silva is a great instigator of these two networking groups, which both come under the banner of GoNetworking. The atmosphere is light and inviting with clear instructions on how these meetings will be orchestrated and how to make the most of them not only by listening to one another but by sharing in the chat, which can be saved and used after the meeting.

I am very much looking forward to my continuing presence in these two networking groups, Twilight and Brunch.

Community Values

Back in February, I wrote a blog about the meditative properties of painting the edges when meditation is not your thing.  Today I want to take those feelgood factors one step further, and consider the benefits to all of helping out in your community.

Workers meet for task allocation

Recently Joyce discovered that a local museum, RAF Manston History Museum needed a bit of help.  The museum had closed because of Coronavirus and had taken the opportunity to give it a bit of an overhaul.  The average age of the volunteers there was, at that point, 72, and slow but steady progress was made.  Now that the restrictions are lifted, the race is on to get the place re-opened as soon as possible, but there was the small matter of re-painting all the hangars and raising money for urgent repairs, including the renewal of electrics to deal with.

I’m not sure how many of us gathered to paint, and Joyce and I certainly didn’t put in the greatest number of hours that weekend, but the atmosphere was not the same colour as what went on the walls – Tornado Grey.  No, the atmosphere was bright and bubbly.  The amateurs among us painted up as far as we could reach with rollers and BIG brushes, while the professionals (all giving their time and skills for free) almost literally ran up and down enormous ladders.

Doggo Approved

They painted around and what felt like over us completely safely, with speed and dexterity.  Importantly, complete strangers worked together almost without needing to talk about what the plan was.  The leadership from Jeannene Groombridge was flawless, which is not really surprising when you understand her background in management and  her current role on the Civilian Committee of the local Air Cadets.

Team Effort
Beautiful blockwork

Outside, others swept up the external exhibition area and experts laid new block paving. There were probably many other things going on that I did not see or did not understand.  Meanwhile, lovely ladies and those too young to wield a paint brush made regular circuits with hot and cold drinks, cake, and other delectable items.

Joyce and I left physically exhausted (Joyce really needs to admit that her neck is not fit for painting high any more), but mentally and emotionally energised.  We have committed ourselves to helping out where we can.  In terms of turning up, that can be a challenge when we have such busy business and family lives, but there are other ways we can help.  One is by encouraging you, our clients, visitors and friends to donate to the urgent repair fund here.  I’m also in the early stages of investigating writing an article about downtime on the base when it was operational.

Since we were last onsite, I’ve had chance to reflect on the experience.  I can honestly say I gained mental energy, engaged with the area that is my home in a new way, and found a new sense of community, all in 2 hours.  If you want to explore doing the same, but are a bit shy about it, why not contact us to see how you might get started.

All parts of the community chip in

How Talking About Yourself Helps People Connect With You

Guest Blog Post by Jennifer van Alstyne: How Talking About Yourself Helps People Connect With You

Today I want to share why talking about yourself is a good thing. I’ll share 2 reasons why talking about yourself can help people connect with you:

  • Invites people to connect
  • Helps people feel more open

Hi, I’m Jennifer van Alstyne. I help professors and scientists talk about what they do. It doesn’t matter how smart or accomplished you are. Many people feel talking about themselves is a bad thing. That it’s something you shouldn’t do.

Why do people avoid talking about themselves? Some people feel like they’re drawing too much attention to themselves. They feel like they may ramble or annoy people. Others worry about arrogance. They don’t want to appear narcissistic.

Maybe you feel like what you share will bother people. This past year has been hard for many. Some people worry about talking about themselves when friends are having a difficult time. 

There are many reasons we stop ourselves from

  • Sharing good news
  • Announcing an upcoming event
  • Telling people what’s going on in our lives
  • Asking for help

Have you worried about any of these?

Invite people to connect with you

When you talk about yourself, you invite people to feel more connected with you. If something happens in your life and you don’t share it with anyone, there isn’t a way for people to connect over it. That’s normal, we’re not going to share everything we do. But what about when you want to share something? Like when you have good news.

In order for people to connect over something

  • They have in common
  • They’re curious about
  • They’re confused about

People need some information first. They need to know what happened. People will feel more connected if they understand why it matters to you (why you’re sharing it).

By telling people about yourself, or about something you experience, you invite them to connect with you.

Help people feel more open

Talking about yourself can help people feel more open. That means they’re more likely to share something about themselves. People will also be more likely to

  • Invite further conversation
  • Ask questions
  • Get in touch in the future about the same topic
  • Celebrate with you (because they understand what’s exciting)

When we don’t talk about ourselves, people may not be aware we’re open to talking. And you may miss that they want to talk with you.

Or that they want to celebrate you if you’re sharing good news.

By talking about yourself, even just a little bit, you can help people feel comfortable. You can invite conversation by being open first.

Don’t be afraid to try sharing good news

One of the best ways to practice talking about yourself is sharing good news. You may be anxious about bragging the wrong way. You’re not alone. I used to worry about this too.

But I also didn’t have family to celebrate with me. My parents passed away before I went to college. Accomplishments felt less rewarding when I didn’t have people to share good news with. I think that’s why I started thinking about how to share good news on social media. I was connected with friends and extended family online. It was a way for me to feel cared about because the people I connected with online were people I knew.

What I found was that even people I met one time were happy for me too. When I shared my 1st peer reviewed publication, it wasn’t just my family and friends who celebrated. It was a professor I had, and a former teacher. It was childhood friends, and people I knew in college classes outside of my major area of focus.

My article was about women in Eastward Ho! an early-Jacobean play (1605). It was an obscure topic to the people who engaged with my Facebook post. People celebrated with me because

  • I shared the details, like what my paper was about
  • I let people know how they could read it if they wanted to
  • I told people why it was important to me (why I was excited)

I got a lot of likes on the post and “congratulations” comments. But people also engaged in ways I didn’t expect.

  • I got detailed comments and direct messages that showed people knew what I was excited about and why
  • People who had never read the play I wrote about read my article
  • Someone who was reading the play in their graduate class thousands of miles away read my article and shared it with their class
  • People who were curious and asked questions about my topic

If I assumed people would not

  • Understand what I was talking about
  • Care about it because it was an obscure topic
  • Want to read something they didn’t need to
  • Be curious about my research

I never would have included the detail I did in the post. I had to share more than I was comfortable with. Sharing more invited people to connect with my news in deeper ways.

Don’t be afraid to share good news. Talking about yourself is a good thing, especially when we share the details that help people connect. If you haven’t shared something because you’re worried you won’t get a response – try including the who, what, where, why and when. Tell people the story of why what you’re sharing matters to you.

Get started talking about yourself online with my blog, The Social Academic. Thanks for reading this guest post!

Bio for Jennifer van Alstyne

Jennifer van Alstyne is a communications strategist for professors and researchers. She trains people on how to talk about themselves online as owner of The Academic Designer LLC. Connect with Jennifer on social media @HigherEdPR.

Complementary Character Defects

I’ve been thinking a fair bit recently about the fact that Joyce and I live and work together, partly because we will soon be recording a podcast with Ian and Tracey Earl to talk about this very thing.  Then, last week, I was talking to a new business acquaintance of mine, Glenys Chatterley of EBN Networks, and she said that she and her partner had ‘complementary character defects’ and I immediately asked her if I could steal the phrase.  So here we are.

There are many challenges and joys to marriage or long-term cohabiting life, and there are a surprising number of us who choose not only to live together and raise a family together, but to earn our money together.  For Joyce and me, this just sort of happened.  There is a story, but I don’t want to pre-empt the podcast.


I won’t say it is without its bad moments, but we’ve never had a row about the business.  Parsnips, yes.  Business, no.  The joys far outweigh the downsides.  Joyce is imaginative, a people person, she loves to talk, to advise, to stretch people.  I am task oriented; I don’t like risks.  She thinks it is easier to beg forgiveness than seek permission, I want my permission slips in triplicate.  We both love to serve people and if we can make them laugh along the way, that’s a bonus.

My character defects are countered by hers.  You could say that she is impetuous, and I am sensible, or you could say that I am fearful, and she is brave.  Whichever way you couch it, her character strengths are my defects and vice versa.  There are many couples like this, but they don’t always see the differences as a good thing, they try and make the other more like themselves, but that is like buying your dream house, knocking it down, building a block of flats and then wondering why it is not your dream house any more.  Somewhere along the line, the point has been missed.

Egg shells
Photo by Elle Hughes on Unsplash

Of course, not everybody can work with their partners for money, some of us do it in our hobbies, and our households, but my question is, do you see their character defects as complementary to your own? The chances are that you compensate for each other in all sorts of ways, like two halves of an eggshell.  Of course, you can fit them together to keep the egg inside safe, but this takes being aware of where the points and recesses are.  Or, you can keep jabbing the sharp bits into each other in the hopes that their pointy bits will break off.

Hopefully this is just a phase, a re-adjustment to some change of circumstances, or simply the dross life can throw at us.  Some couples do this a lot, as they work out how to make life fit, but my suggestion is that the solutions will not lie in where both sets of strengths sit, but in aligning your complementary defects.


If you are jabbing each other, think about contacting us for some mentoring so we can help you fit the shells back together again.

The power of apologising

We all make mistakes
By Chuttersnap on Unsplash

We all make mistakes.  That’s one of the many irritating things that make us human.  Sometimes we make little mistakes.  Sometimes we drop enormous clangers that have major repercussions.  Most mistakes are because of communication issues. Sometimes we compound the mistake by blaming other people, and while that’s not ok, its understandable.  None of us want to feel responsible for making other people’s lives harder. We all want to achieve the feel-good factor, because it makes us feel good too.  Its how we handle it that defines what kind of person you are.

Apologising genuinely.

I messed up big time yesterday, nothing deliberate, but it had major repercussions in the piece of work I was doing and more importantly, it hurt somebody. It made their life harder, made them cross, and I suspect, made them sad.  I only found that last bit out this morning.  I emailed the person concerned, taking note in detail and importantly, I took responsibility for the bits I could have done better.  I also explained where the responsibility lay for the bits that I depend on other people for.  Note, that, I didn’t blame them, I simply explained who was responsible for what.  I offered to reflect on my errors, I was polite, and I pressed send.

Apologising appropriately.

After I pressed send, I still didn’t feel right.  So I rang the person I had hurt and apologised, I took responsibility, I didn’t make excuses.  I literally said, ‘I’m really sorry, I dropped the ball, it is my responsibility’.  That wasn’t the end of the conversation, it was the start of a constructive way back in our working relationship.  Actually, saying the word sorry matters.

Apologising proportionately
Photo by David Holifield on Unsplash

I know several people who say they will never say they are sorry because it is only a word.  These people tend to make grand gestures, buying gifts, doing great acts of penance (often badly) or similarly embarrassing actions.  I find this utterly cringeworthy.  I have trouble believing these people are genuine.  Why is this?  Been there, done that. It’s not about being sorry and making the person you have hurt feel better. It’s about gaining some bizarre sense of nobility.  Yes, sorry is just a word, but words are powerful and sorry is one of the most powerful there is, especially when it is not accompanied by excuses.  A genuine apology can stop a tirade in its track, if it is said with enough depth of truth to be heard.

Moving on

In the day, apologising was often accompanied by an act of contrition or repentance. Sometimes making amends is important, but in general, and in business, correcting our mistakes and putting mechanisms in place to ensure they don’t recur is normally the best course of action.  Off the back of my apology today came one of the most useful and clear sighted conversations I’ve had with this person ever.  Now we need to follow up and do what we said would be more likely to work.

Photo by Anthony Tori on Unsplash

And now we breathe.  We think about what went wrong, we put it right, we move forward and most importantly, we learn.  We learn to do things better.  We learn to take responsibility proportionately.  We learn that thinking rather than reacting is always going to work better.  The measure of a person is not being perfect, its about how we handle the fact that we are flawed.  Finally, we let it go.

If apologising is something you could be better, contact us for some help. And no, I don’t always get it right either.

Don’t, no, DO get me started!

This week we have a guest post from my friend Taz.  It’s not the kind of thing we’d normally go for, but as I can honestly say that she lives what she speaks, I’m delighted to host this post for her.

Don’t DO get me started!

If there’s one thing positive to come out of Covid19 it’s the boom to the online fitness industry meaning that there is a wide range of workouts to choose from.  There’s so much choice from the king of PE Joe Wicks, to Kayla Itsines sculpting that summer ready bikini body.  But how do you choose an online fitness instructor that is right for you?

Choose a live workout:

It takes a lot of discipline to set aside time for a YouTube workout, there’s always something else that will crop up.  By signing up for a live workout you know that you have committed to being in front of the screen at a particular time, it’s harder to get out of!  Live workouts also allow you to connect in real time to the session, and the instructor can see you and provide you with guidance for important adjustments and well-earned praise.  A good workout should always start with around a 10minute warm up and finish with a cool down to protect you from risk of injury.

Workout your workout goal:

What do you want to achieve?  Are you looking to build strength, sculpt muscle, burn fat or a way to switch of and relax?  Set some short, medium and longer term goals, figure out what might stop you from achieving them and find strategies to overcome those barriers. There is always a solution to help keep that motivation in place.

Whatever the goal, you need to enjoy the process!  Whether it’s a strength circuit session, pilates, high intensity interval training, cardio or yoga, you have to think what is right for you and keep your eye on those goals, reminding yourself of what you’ve set out to achieve.  Telling friends and family what you want to achieve also helps to keep you accountable.

The Perfect Workout? 9 Steps to Find the BEST Workout Plan | Nerd Fitness

Combat the confidence:

If you are new to working out, the idea of starting can fill you with dread.  You will worry you’ll make yourself look silly, that you don’t know what you are doing or that you’ll not even be able to keep up with everyone.  The gremlins will creep in.  But the truth of the matter is that a good instructor should help take that away from you by guiding you through the session.  Everyone has had to start somewhere, learn the various movements and are continuously working on improving their own form. You’ll soon realise that everyone is focused on their own workout and very quickly you will feel familiar with your new surrounds, and more importantly, gain fitness.

Gym Anxiety – Fighting the Exercise Fear! –

7 Ways To Overcome Exercise Anxiety (

Find the time and prioritise:

Your health is the most important and valuable thing you have, and it needs to be prioritised.  If our body is healthy, so will our minds be.  If our mind is healthy, we are happier and achieve more.  It’s an upward spiral of positivity.  So, whatever the barrier whether it be work, children, tiredness that generally takes over, try to make some tweaks to your weekly routine and find an online workout that allows you to do what you can.  Even a couple of short 15 minute sessions throughout the day will help you reach that recommended level of 150minutes of activity a week.

Get active your way – NHS (

What now?

If you are keen to start working out and need a friendly helping hand, do get in touch at and we can do it together.  You won’t look back!

Taz x


So what is the difference between Counselling, Coaching and Mentoring?

Image result for counsellingCounselling is undertaken by you and a fully accredited counsellor. On the whole you do most of the talking, the counsellor is only there to guide you in discovering the answers to your problem yourself.

Image result for coaching Coaching is much more thought of within the sporting and business sector, though not exclusively. The coach will guide and teach you on how to develop your skills. Whether this is at the gym or in your current role at work.

Image result for mentoring Mentoring is where the mentor and the client have a two way conversation. The relationship is very different to that of the counsellor or the coach. The mentor would help the client to up skill in whatever area the client requires. The role of the mentor is much more in line with being a good friend, big brother, or sister.

Of course all three professions are bound by the rules of confidentiality. The only time confidentiality should be breached is if the client disclosed committing an act of terrorism, harming someone else, or harming themselves.

In my role as a mentor I have guided my clients in many, many areas. These can range from helping university students manage their money, how to stay safe when entering new relationships, and how to work with their tutors. Often when working with autistic people I’ve helped them come to terms with their suspected diagnosis or how to seek medical diagnosis, to accept their differences but not to be ashamed of them but to own them. I have helped people understand what is blocking them from progressing. The client and I would identify what it is from their past that they have created as a truth, collected evidence to prove that that truth is true, but that “truth” has now become their roadblock.

So how do you identify which one of these three professionals you require?

Image result for three professionals

I guess the role of the coach may be the easiest of the three to identify with. For instance if you want a progress at work you may go to your up line and asked them to teach you the skills that are required. Or you might ask someone in your up line if you can be accountable to them for fulfilling your targets. Or maybe you want to lose a certain amount of weight and become fitter, therefore you might seek out someone at your local leisure centre or gymnasium for help, advice, and to be accountable to.

Becoming the client of a counsellor is often for a shorter period of time, for a specific problem. It is common to be initially offered one meeting a week for six weeks, which is quite often adequate, though this can be extended. Often the client goes to the counsellor with one specific problem, though when resolving that problem it may raise other issues. The role of the counsellor is to listen, not to disclose anything about themselves, nor to solve the problem for the client but for the client to solve the problem for themselves.

Like the counsellor the mentor may also only offer one meeting a week for six weeks, though it is common for this to develop into a longer period of time. The relationship is very much a two-way flow where the mentor will share about themselves and their experiences as well as the client. So for instance if the client is struggling to manage their finances it would be appropriate for the mentor to speak of how they have learnt this themselves, including hiccups along the way. Obviously, the mentor would not reveal in-depth personal information, but it is important that the mentor shows that they have empathy with their client.

On a personal note I have a Bachelor’s Degree in Counselling Coaching and Mentoring. Had I wished to have become a counsellor I would have had to take another year’s course equal to a Master’s Degree. At the end of that year I would have then had to register with a counselling association Image result for counselling associationbefore I went into practice. This is not required to become a Coach or a Mentor, in fact no qualifications are required, and you do not have to be a member of any association.

That being said, working with a trained, experienced Mentor like me is always advisable.

To find out more please contact us.

Defining the edges – meditation for those who don’t meditate.

I’ve been doing a lot of painting over the last week or so – the wall and ceiling kind, not the Michael Angelo kind.  I’ve painted in 2 colours – pink and black.  Not my choice, but not my living space, so our call to service means we serve, even if we don’t entirely agree with the choices.  The only limit on that is if supporting that choice would put the person or somebody else at risk of physical, mental or emotional harm.

Photo by Sandie Clarke on Unsplash

I hate doing the edges, particularly that fiddly bit at the top right-hand corner where three walls meet. Weirdly, I don’t find the top left corner so difficult.  Perhaps it’s because I’m right-handed yet left eye dominant.  This leads to interesting eye patches made out of tissue paper on the shooting or archery range, but that’s a story for another day…

Strangely though, I’m quite good at the edges.  If I can get to the point where I’m not thinking about it too much, the act of edging can take on quite a meditative state, from which I emerge with a peaceful mind. I’ve often, I discover after the event, thought through issues that were bothering me, or simply calmed my brain.

Noisy brain

My brain is a frightfully noisy place.  I have a theory this is linked to my high IQ.  I don’t say this as a brag.  I’m factually in the top 3% of the population, maybe slightly higher, but my emotional intelligence can be rather low. This is not always a great place to be for somebody whose job and study can involve interviewing people from an experiential approach.  Actually, I suspect my emotional intelligence can simply never get my IQ to shut up long enough for the emotional intelligence to come to the fore.

The noise can take any number of formats, the least comfortable always happens at bedtime.  This is when anything up to 3 or 4 songs can layer themselves in my head, in full, glorious orchestration.  There will almost always be a Latin number, Clare Teal’s 2009 rendition of ‘Tea for Two’, with the amazing Christopher Dagley on the drums, and often a rousing hymn from my Church of England/free church heritage. All of these are fantastic pieces or genres, which I love, but not all at once. These aren’t on loop. They are playing over each other, vying for prime position until the sheer cacophonous collage becomes overwhelming. The ONLY way to stop this noise, for me at least, is to listen to the spoken word as a I drift off to sleep.  This situation perplexes and disturbs my wife, who is convinced that my brain never has chance to ‘defrag’.

Finding the quiet
Photo by Le Minh Phuong on Unsplash

Classic meditation works sometimes, but this concept of sitting still and doing something for me strikes me as sinfully indulgent.  This is not an attitude towards mental wellbeing that I endorse by the way, just one I live with. We are all complex beings with flaws. Instead, I have a number of activities that allow my brain to wander into a place of quietness on its own.  These include edging the walls, audio typing for PhD students, heavy digging in the garden and sieving the compost.  The wonderful thing about three out of these four is that they also, so some extent, exercise my body.  They are however, often weather dependent, so I haven’t solved it entirely.

If you have a noisy brain like me, many of the classics – meditation, yoga, pilates and prayer, may work for you, and if they do, that’s fantastic.  If, however, like me, you need a kind of active trance, do let me know what it is. Then we can share with others and understand that whatever works for you, works!

Change, Good or Bad???

All examples given in this blog are hypothetical.  No reference to real people, living or dead should be inferred.

How do we view change? Do we look forward to it? Or do we dread it?

For instance, if you’ve scheduled a Zoom Best Overall Video Conferencing Service - meeting with a potential client, who then at the last minute changes the time of the meeting. How does that make you feel?


Maybe you booked a holiday to go to Euro DisneyEuro disney Logos and then the pandemic struck with all its restrictions. Now even though you’ve changed the date three times you now feel you can no longer go. How does that make you feel?

Your living arrangements change. How does that make you feel?

You go to the fridge to eat that last piece of chocolate cake The BEST Chocolate Cake Recipe Ever | The Novice Chefonly to find someone has beaten you to it. How does that make you feel?

In all of these scenarios something has changed that you didn’t plan to change. For some people, in some of these instances, they may just shrug their shoulders and only feel slightly inconvenienced, after all it’s no big deal. For others it can completely throw them off track.

Let’s look at these scenarios again.

Expanded Examples

You’re working from home, maybe you have children who are also off school and you’re trying to help them with all their homework. Premium Vector | Little school children learningYou scheduled a one hour business meeting over Zoom. You’ve set the children a fun activity they can do without your help with a scrumptious reward if they don’t disturb you during your meeting. And then right at the last minute the person you are scheduled to speak with asked to change the time!!! Now what to do? Do you sweetly say, “Of course, no problem at all”? Knowing full well that your children will create havoc if you try and reschedule their fun activity and goodies. Or do you tell this potential new client that it’s not possible to reschedule knowing that you risk losing the contract. You have a choice.

Your family has been really looking forward to their holiday at Euro Disney since before the pandemic struck. Euro Disney a Disgrace - Disneyland Paris, Marne-la-Vallee Traveller Reviews - TripadvisorEach time you change the date the family, though they understand the restrictions caused by the pandemic, are still upset and sulky. Though Euro Disney are being fantastic about rescheduling your stay, the booking has run out on your Eurotunnel ticket who won’t let you reschedule. You have already lost the money on this ticket so do you, buy another ticket which you really can’t afford, or do you cancel the holiday altogether? Making sure you promise the family that you will rebook once the pandemic is under control? Either way the family is upset and cross with all parties holding you responsible. You have a choice.

You have extended family living with you long-term and though this has been a slightly rocky road overall you have enjoyed it. Our Favorite Books About Unhappy Families — Barnes & Noble ReadsAnd then one day they come to you to say they are moving out with immediate effect. No matter what you say they are not open for conversation even though you believe it’s not in their best interest. So what do you do, keep trying to persuade them to stay until a proper plan can be put into place. Alternatively you just let them go hoping it won’t end in the disaster you think it will end in? Either way you know that you will be made to feel bad and wrong. You have a choice.

Last night after dinner there was one lonely, chocolatey, lush piece of cake left.

The Best Vegan Chocolate Cake - Nora CooksYou took it to the fridge and hid it behind other foods hoping no one else would notice. At lunchtime the following day, whilst everybody else was occupied, you tiptoed into the kitchen, you quietly opened the fridge door, moved everything that was hiding your secret stash. You were drooling with anticipation of the texture and the taste of that hidden delight… Then, to your horror the space was empty, you searched other shelves, pulling out random foodstuff, bowls, jars, looking for the hidden chocolatey delight. As each second ticked by your heart began to sink. Your mind wrestled with not being able to taste the delights of the rich chocolate and the soft moist sponge. The choice of what to do next, sink to your knees sobbing into your arms at the disappointment. Or storm around the house accusing everybody that they had stolen your hidden delight? You have a choice.


In all these above scenarios we have a choice to make. And it would be easy to say that one choice would be good, and one choice would be bad but is that really the case. What do we mean by choice anyway? Now, making a decision is much easier; you way up the pros and cons. You can even draw a line down the centre of a piece of paper. Put pros on one side and cons on the other and weigh up which one would give you the better result, but a choice is just a choice, not a decision. It’s not a good choice nor a bad choice, it is just a choice. Yet we find it so much harder to make simple choices and usually we end up making a decision. The choice is not dependent on the end result, a choice is just a choice, chocolate, or vanilla, you choose.Chocolate OR vanilla? Choose. Choice is a useful and interesting distinction. It tells us a lot about our beliefs and values. It al… | Chocolate, Vanilla, Ice cream

Proofreaders – the goalkeepers of Quality Assurance

Danele Buso, Unsplash
Danele Buso, Unsplash

When you get on a plane, it’s filthy dirty and you watch the neighbouring plane having its luggage thrown carelessly out of the cargo hold, do you think to yourself, ‘I hope the mechanics were a bit more thorough’? Yet very few companies have their websites and service level agreements quality checked before putting them out in the public domain.

Then the trouble starts.  A client pushes their luck and there’s nothing you can do because your service level agreement has a gaping hole in it. Your website promises the earth because in your familiarity with the text, you didn’t notice you missed a word out.  That word is normally ‘not’, so you’ve just promised the exact opposite of what you’ve intended.

If all this seems logical, my question is, why aren’t you engaging the services of a proofreader?  It doesn’t have to be me, although of course I’d prefer it if it was.

Would any team, football, ice hockey or netball, take to the pitch/ice/court without a goalkeeper?  I think not.  Yet the majority of PhD students won’t pay to have their theses proofread until they’ve been given minor corrections.

If this seems like a false economy to you, why not change this?

What is proofreading?

Officially, proofreading is checking for spelling, grammar, punctuation and sense.  This is different from editing.  Proofreaders aren’t responsible for making sure you stay ‘on message’ or that you don’t have a glaring hole in your plot or argument.  In truth, those of us who are good, and who have a sense of integrity, are not going to set you up to fail like that. We  will go out of their way to pick you up on those things.

Markus Spiske, Unsplash

Officially, proofreaders don’t make changes.  They make suggestions for improvement.  Many of us have worked in some kind of training, teaching or other empowering roles, so our reports do sometimes read like marking, but we don’t use red pens!  In fact, these days we mainly use computers, but traditionally we use blue pencils.  My great aunt was a proofreader for the BBC World Service and I still have some of her reassuringly chunky pencils.  One is in a memory box; the rest are still being used for their original purpose on the rare occasions I get a printed out manuscript.  The work is in my blood.

So, my question is, do you treat your quality assurance and proofreading like a ropy Sunday League team, who puts the kid who turns up every week, full of enthusiasm, but with no aptitude, in goal?  Or do you treat it in the same way the first division teams do, investing in trained, experienced personnel, and encouraging and empowering them with as much information and support as possible?  If you want to move the quality of all your words to the premier league, contact us now.